GRUMBLE BELONGS IN YOUR FREEZER
01
Built to stop the shopper
Bold colors, memorable product names, and packaging designed to stand apart in the freezer.
02
Shop the moment, not the ingredient
Consumers know they’re stressed, exhausted, run-down, or ready for bed. Grumble starts there.
03
Premium, but approachable
Purposeful ingredients and functional benefits wrapped in something indulgent, familiar, and fun — without the clinical tone of traditional wellness products.
We could all use a
WHO BUYS IT?
Parents buy it. Kids want it. Adults savor it.
Created for modern families, wellness-minded shoppers, self-care consumers, functional-food shoppers, and anyone who appreciates a little personality with their purchase.
FOUR LAUNCH PRODUCTS. A MUCH BIGGER IDEA.
Sleep. Stress. Recovery. Self-care.
Grumble is built around recognizable human moments, creating room for the brand to expand into additional occasions over time.
THE LAUNCH LINEUP
Four products built around moments people already recognize.
Get Well Soon™
Lemon + Manuka Honey
Run-down / recovery
60 calories
Everything Is Okay™
Lime + Passionflower
Stress / reset
70 calories
Sleepy Ritual™
Raspberry + Chocolate
Wind-down / sleep
90 calories
Sweet Revenge™
Açaí + Mixed Berry
Self-care
70 calories
CREATED BY A MOM. BUILT FOR EVERYONE.
Created by a single mom who didn’t have time for nonsense, Grumble was designed for real life: big feelings, busy days, and people who want functional products without the wellness lecture.
Parents Buy It. Kids Want It. Adults Savor It. Created for modern families, wellness-minded consumers, and anyone who appreciates a little personality with their purchase.
Ready to stock your freezer?
RETAIL DETAILS
These details will be updated as final retail specifications are confirmed.
MSRP
TBD
Wholesale / Unit Cost
TBD
Retailer Margin
TBD
Units Per Case
TBD
UPC / GTIN
TBD
Shelf Life
TBD
Lead Time
TBD
Distribution / Availability
TBD
RETAIL SELL SHEET
A downloadable version of the retailer overview will be available here.